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  • Writer's pictureJacht

Why Jacht?

By: Ali Brehmer

In 2010, College of Journalism and Mass Communications Interim Dean, Amy Struthers, joined forces with 13 students to kickstart a special topics class focused on starting a student ad agency at UNL.

Jacht is not your typical classroom setting. Led by three CoJMC faculty members, Jacht is a student-run advertising agency based out of Lincoln. We were founded to give University of Nebraska - Lincoln (UNL) students professional experience with real clients in an advertising agency setting.

In Dutch, the word “jacht” means a small nimble fishing boat; Struthers explains, “Our agency vision was to be quick and nimble while navigating the turbulent waters of new media for our clients.”

Madeline Mohatt, back for her second semester, is currently serving as the Director of Strategy at Jacht Agency. When asked why Jacht is so special, she says:

“While Jacht is loveable for numerous reasons, it’s the people who make up the agency that truly fuel my fire. Throughout my experience in Jacht, I have had the opportunity to work alongside some of the most talented and creative individuals on campus. It’s because of these individuals that I am constantly inspired to break boundaries, challenge the status quo, and strive for the loftiest of goals.”

Amy Struthers envisioned Jacht to be an interdisciplinary experience, building a crew of UNL students from across campus. Over the past 10 years, “Jacherts” apply from each of our CoJMC majors, as well as education, business administration, accounting, finance, agriculture communications, graphic design, film and new media, and more. We want YOU to be a part of our Spring 2020 crew, and kickstart your professional career!

Class Credit and Capstone Completion

Jacht is a three credit-hour class that can be taken as an elective: ADPR 329, BRDC 329, or meet Capstone requirements: ADPR 429, BRDC 429, or a graduate class: ADPR 829, depending on your area of study.

Collaboration in the Haymarket We collaborate three times a week down in the Haymarket. For most members, this is their first exposure to agency life. Jacht provides the opportunity to learn how to work with a creative team in order to construct cohesive campaigns.

Real Clients

Jacht Agency works with clients around Nebraska. Each client will be appointed an entire creative team, who will build their brand and take their ideas to the next level. Jachters have the opportunity to meet with clients face-to-face, developing professional networks.

Build Your Portfolio

For those of you in the creative fields, being a member of Jacht is the perfect way to grow your professional portfolio. Throughout the semester you will launch a campaign, from beginning to end, using our 9-step cycle in communications and management.

We want YOU to join our crew for the Spring 2020 semester! You can find the application on our website at


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