By Kenzie White
Whether your DSLR is entry level or you have a $6000 professional camera with all the bells and whistles, it doesn’t matter. What matters is what you do with it, because you can still create great content with a cheap camera. Yes, the expensive gear does make it easier to create content, whether it’s faster or more convenient, and better for shooting in low light situations, but photography and videography is an art. Whenever you start something, it’ll always be at the bottom and then you work your way up from there.
It’s fine to start off with an entry level camera, even if it’s just a little point and shoot camera. A lot of the time, the camera you start out with will be the most important camera you’d own. That camera will teach you about frame rates, exposure, aperture and shutter speed; all the pivotal things you need to master to become a great content creator. Someone with an extensive background in photography and videography just knows what to look for when creating content. The person behind the camera is what it comes down to. The best camera is the one you have access to. It’s all about the creation, the story and the narrative.
Storytelling is a huge part of photography and videography. Without storytelling, you’d just have a dull image or a dull video. Storytelling sits at the top, and everything else is below that. Defining what a story is, is really hard to do. For example, with wedding videography, you want to tell the story of their wedding day. From when the bride and groom are getting ready, to the first looks, the ceremony, the reception and all the little things in between. For me, I like to get the candid shots of the bride and groom and make sure I get them just being themselves with each other. Those are the best shots in my opinion, because they tell a story about your subjects.
In the end, the best camera is the camera you have access to. Creativity is what makes someone a great content creator. Photography and videography are both art forms that can take a while to master. It can take years and I’m nowhere close, but I’m working on it.