lancaster rehabilitation center
THE PROBLEM: Lancaster Rehabilitation Center found themselves facing 47 open positions on their nursing staff. They needed advertising that would compel Certified Nursing Assistants to apply for night shift positions to fill these spots.
THE SOLUTION: After research, we found the target market and the voice that Lincoln Rehabilitation Center needed to bring in new employees. A recruitment brochure and video were created alongside social media content that would last them for three weeks.